FREE READ Chief Culture Officer – dedelicate.com
READ Chief Culture Officer
Rget but in this book he has largely over reacted to anthropology s academic rhetoric of nonsense by embracing the careless style of the worst business writersAs an alternative to academic anthropological writing McCracken suggests that people investigating the culture of consumption try to express ideas that are just barely good enough for the moment but can be easily thrown away He ses the metaphor of Thor Heyerdahl barely keeping Kon Tiki afloat and then throwing it away as soon as he makes landfallThat s not the kind of cultural material that an enduring brand will be made fromCorporations need Chief Culture Officers but not the kind of Chief Culture Officers Grant McCracken writes about in this book There s a happy medium between abstracted academic nonsense and slapdash improvisation Chief Culture Officers need to be observant and discerning They need to be able to practice thick description based on how consumers actually live and not be content with the thin veneer that can be grasped through a passing glance and a few notes scribbled down on Post It notesI could not be disappointed in this book Books are always better when you find nexpectedly find yourself in the acknowledgments That being said Chief Culture Officer is very good Grant McCracken is one of a handful of business writers and bloggers who a has a deep nderstanding and love for the topics he covers b writes about them in an inspiring and Aquinass Way to God unexpected way and c isn t a tool I take a special joy in obscure allusions or connections and I get the feeling that Grant does too I really think someone who had previously been completely ignorant about current business thinking could pickp this book and if they diligently followed every thread and read every book Grant mentioned leave with a complete Bijoux en origami understanding I felt like Grant cited half the books I ve read in the last few years My only criticism is that he regularly got distracted inside of his own book and never finished the stories he started what happened to the hidden sneaker shop Someone tell me Fascinating book This is my dream job McCracken is truly an expert The first half of the book is absolutely riveting and kept mep for hours after I finished reading the first night The author simply wants to show everyone the value of The Hokku or Epigram Versus of Basho understanding culture s influence on on the business world He discusses the fall of Coca Cola in the US down by 15% in recent years and why other companies succeed where Coke has recently failed Good examples plenty of case studies an intriguing writing style and superb pres. Trends from sneakers to slow food to preppies while developing a systematicnderstanding of the deep waves of culture in America and the world The CCO's professionalism would allow the corporation to see coming changes even when they only exist as the weakest of signals Delightfully authoritative trenchantly on point bursting with insight and character Chief Culture Officer is sure to expand your horizons and your busine.
If you lead people in any capacity READ THIS BOOK The book Chief Cultural Officer is something that should have been written at least 10 years ago In today s fast changing society it is Prison Ramen unimaginable not to take into account cultural trends while making major business decisions The misconception is that it is easy to know the culture of the consumers and we don t need a separate person for the job This is because people focus on the latest fads and what is cool and think that that is what will be successful However the author stresses on knowing about past trends anticipating the future knowing about slow and fast culture dispersive and converging culture The best thing about the book is that he gives real life examples of people in corporations who took into account the thoughts and needs of the consumers and how they were successful Giving examples always helpss to nderstand a concept betterThe only negative review I would give is that it could have been shorter 200 pages don t seem like much however Grant McCracken efficiently and effectively conveyed his message in a witty and informative in the first few chapters Towards the end it just seems repetitive and not really necessary I would say reading the introduction itself emphasizes and is convincing enough in the need of a CCO in todays society to be successful BusinessWeek Best Innovation Books of 2009Contending that culture is an overlooked factor in successful businesses anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company Entertaining and provocative in a chapter called Philistines he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit a ton of examples and case studies make this a thought provoking read Incredible book about a needed position in organizations of all types If culture is your thing se it because others need your pop culture knowledge to keep the cutting edge Don t know how to make it work or where to start No problem Just read this book For those interested in corporate culture Chief Culture Officer is an interesting take on establishing changing maintaining and Fearful Symmetry understanding organizational cultures The examples McCracken gives are often insightful though not always Sometimes they are a stretch and are easily explained in other ways than as artifacts of culture or culturalnderstanding Another complaintthe book often sounds like an extended pitch for the creation of the pos. Levi Strauss the jeans and apparel maker missed out on the hip hop trend They didn't realize that those kids in baggy jeans represented a whole new and lucrative market opportunity one they could have seen coming if they had but been paying attention to the shape of American culture Levi Strauss isn't alone Too many corporations outsource their nderstanding of culture to trend hunters cool watchers marketing experts consu.
FREE READ Chief Culture Officer – dedelicate.com
Ition of chief culture officer CCO as if McCracken had skin in the game somehow In fact being a consultant on such issues he probably does Nonetheless there are some seful and important Lasers understandings to be had from the book Most of that for me came as I read of his experiences Fonseca and how shesed MMs to encourage idea generation was a favorite and there were many other good ones Reading these experiences gradually led to a foundational Tethered to the World (A Phantom Touched understanding of a variety of ways for how tose culture to directly and positively influence good business practices This is not a book to read slowlyI think it is better to skim it dipping into various parts from time to time a bit deeply as desired It is the essence of it that is most important and that comes most Bad Luck, Trouble, Death, and Vampire Sex uickly by scanning with the occasional deep dive This is the single most important book I ve read this year McCracken employs his considerable experience as an anthropologist to peer into the labyrinth of corporate America and provides engaging examples to guide the reader along the way McCracken discusses the perils of personality cults the value of treating cultural knowledge as a professional competence the distinction between fast and slow culture and the power of empathy His examples are witty informative and transformati Grant McCracken AM 76 PhD 81AuthorFrom our pages Dialogo Spring Summer14Trend spotter Canadian anthropologist Grant McCracken AM 76 PhD 81 has built annconventional career as an observer of American culture I am a big fan of Grant McCracken I ve not just enjoyed his books but gotten some powerful ideas for my professional life from them over the years I ve read McCracken when he s being insightful I know what that looks likeChief Culture Officer does not have the kind of material Grant McCracken writes when he s been insightful Instead it s filled with embarrassing ideas that appear to have been made off the cuffActually that s just the kind of flippant approach to business that McCracken suggests in this book that a Chief Culture Officer ought to be following He suggests that watching reality TV shows like Real Housewives is a good form of ethnographic research He advocates for the blind groupthink of brainstorming that Christian Madsbjerg and Mikkel B Rasmussen deftly exposed in their recent book The Moment of ClarityIn the closing pages of Chief Culture Officer McCracken disparages academic anthropologists who have as a culture adopted the practice of writing like irrelevant philosophers than observers of culture His criticism is right on ta. Lting firms and sometimes teenage interns The cost to Levi Strauss was a billion dollars The cost to the rest of corporate America is immeasurable The lesson The American corporation needs a new professional It needs a Chief Culture Officer Grant McCracken an anthropologist who now trains some of the world's biggest companies and consulting firms argues that the CCO would keep a finger on the pulse of contemporary cultural.
I'm an anthropologist born in Canada now living in and studying the US I divide my life into two halves One is the writing half The other is for clients Netflix the Ford Foundation the White House among others